Objective of Keyword Research and Analysis and Keyword Research Pricing Strategy Demo

Asif Anwar (Pathik) SEO/SEM/SMM - Toplinked.com - 1.9K+ LION wrote:

Background: This was a question aired in LinkedIn to my network.

Title: Pricing Strategy for Keyword Research & Analysis for Webcopy I have a customer who is willing to have the Keyword Research done for her site. Since, I have done most of the work in-house. I am not sure where to start for pricing. CAN ANYONE SUGGEST ME WHERE I CAN START FROM? Here are some of my chalked out plans:

Cost Involved:

· Wordtracker Subscription for 1 Week : $ 30.00

· Min. 4 Hours for finding competitors or related sites : $ 40.00 (@ $ 10 per hour by Search Engine Data Miner)

· Min. 4 Hours for Finding Relevant Keywords from : $ 80.00 - Google’s AdWords Keyword Tool - Overture’s Keywords Inventory - MSN’s AdCenter MS Excel Add-in - Wordtracker Subcription - MIVA Keyword Tool - 7 Search Keyword Suggestion Tools (@ $ 20 per hour by Keyword Researcher)

Min. 2 Hours for Sorting Keywords and : $ 60.00 Designing Content Architecture (@ $30 per hour by Keyword Interpreter) TOTAL COST OF KEYWORD RESEARCH : $ 210.00

Disclaimer: The prices are sample price, not the actual.

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SEO Expert (seo.exp at gmail dot com) wrote:

Hi Asif,

There is no need to give a break-up of hours and prices. I am not sure what research or how many keywords your client is looking for. Does she want keywords for every page of her website? If so, how many keywords and pages?

One need to just spend more time on initial pages and the subsequent pages need lesser time. You can provide a slab structure - for first 10 keywords/pages - xx $ 11-21 pages xx $ and so on...The more the pages the lesser the cost.

- SEO Expert.

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Asif Anwar (Pathik) SEO/SEM/SMM - Toplinked.com - 1.9K+ LION writes:

Dear SEO Expert,

My client has a site that is quite large in size with many information in the form of Blogs, Forum, Polls, Articles, News, etc. on current hot issues. Therefore, she would need the most comprehensive (quality) keyword research. She is interested in the most comprehensive Keyword Research, so that it can add value to future services, like:

· PPC Consultancy,

· Service/Product Content Architecture or Site Channel Plans (I mean the In-site Linking Strategy),

· Generating List of Blog Ideas,

· Meta Tag Rewriting Plan,

· SEO Content Targeting Plan,

· Link Building Contents Plan,

· Aid in identifying Link Partners,

· Aid in Planning for Future Contents

You can say that, these are the Objectives of Keyword Research and Analysis.

Thanks for glowing the bulb for the slab structure for Keyword Research. However, I had the pricing plan according to the number of pages. Since some of the work are routine and doesn’t incur cost per pages, I gave up the thought. But, you are right, because:

· The size of the site influence the intensity of work for the Keyword Research.

· The price according to the number of pages are more alluring ($ 8 - $ 11 per page against $ 210 for the total project).

· Again this allows a flexibility to the client to reduce their cost.

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