Future Google Search Page or Search Engine Result Page (SERP) - A Vision

Background: I have aired a question in LinkedIn to seek peoples' vision of the future of the Search Engine Result Page (SERP) or Google Search Page. I got very interesting answers and I am thankful to all the people that replied.

In my prophecy article, I have mentioned that internet search will become more user-friendly and visual (as the 2nd of 13 prophecies). This post puts more light on this prophecy.

As the speed of internet increases, as the number of pages in the websphere increases, and as the participation of the people with web increase over time, Search Engines like Google would be able to and have to provide more features and user experience to stay in top of the competition. Here are some of my vision for future Search Engine Result Page (SERP):

Please click the image for larger view

Visual Results

We will see more visual results in Search Engine Result Pages (SERPs). Search results will become more visible than the current text-based results we see today. So, you can have a peek on the results before you plan to click and open it. I hope you have seen quick preview pop-in by Snapshot for external link in WordPress that gives you the preview before opening it. Interactive function like mouse-over preview and expansion will increase visitor experience.

Supplemented Results as “More results from this site”

Some times you see Google results that are from the same site and supplemented or indented inward. This option eats up a position for a page. i.e. a site stays in 2 position in the Search Engine Result Page (SERP). This creates a problem for you see other pages. I believe that Google come with resolution for this problem and make other pages from the site mentioning the searched keyword would be easily viewed.

Visibility of the Similar Pages

Currently, the similar page result is provided as link at bottom of the result. However, as things are going to be visible, we would be able to preview similar pages as well. That way, you can have similar pages all together. Pages with duplicate contents can also fall under this option. When you mouse-over the “View Similar Pages” button, you would be able to see more results within the results and search faster than ever. This will show pages that follow similar themes, duplicate contents, similar conversions, etc.

Site Conversation

Almost every page has a link to another page. Many people talk about, praise, and criticize the site in another page, site, forum, social media, etc. A mouse-over sensitive button saying “View Pages Talking About This Site” will help you to view these sites as well. Currently, for buying we do background search for a company or a product to choose the best one. But, for that we make more than one search. But, this option will meet all your search needs in one search. This will also provide insights to conversations with nofollow tags on other pages.

More Search Result

Due to the growth of the web, instead of the default top 10 results, SERPs can reflect this growth with default top 15-20 results. Moreover, as the similar and linked pages can be viewed, you would have the flexibility to view more than 200 results in same place.

Video Advertisement - AdScreen

The advertisements will be replaced by videos. Moreover, the era of video search has started and you now can find videos saying the keyword in Youtube. So, the sponsored videos can get broad matching for the search keywords. Advertisement can come as autoplay videos (obviously with a Pause button) from the highest bidder of the keyword. Like AdWords, this will be called AdScreen.

This is my vision of the future Search Engine Result Page (SERP).

More future shock:

See the variety of visual results in Ask.com for Angelina Jolie (Suggested by: Harald Anderson)

See the use of visual search in SearchMe Beta (Suggested by: Allan Svelmøe Hansen)

A new search engine with interactive fucntion, FleeQ (Suggested by: Jonathan W. Logan)

This site shows up when you search Google Visual Search: OnlineiLink.com

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